Eitemau Tebyg: Chapter Monomyth – a universal narrative structure in building a brand image
- Chapter Storytelling as a tool for creating a brand image
- Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
- Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
- Linguistic creativity in marketing
- Chapter Creative use of word and image in marketing strategies (on the example of real-time marketing)
- Chapter Linguistic creativity as a feature of the text
Pwnc: real-time marketing
- Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
- Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
- Chapter Psia Kość! Linguistic creativity in the names of board and card games
- Chapter Introduction
- Chapter Linguistic creativity and evaluation in news headlines (on the example of Wiadomości and Wydarzenia)
- Chapter Linguistic creativity in social media (via the example of Facebook pages of coffee shops)
Pwnc: storytelling
- Narrativité
- Chapter The impact of the coronavirus pandemic on advertising communication of brands in the outdoor space. Real-time marketing in practice
- Stories of Love from Vikings to Tinder
- The Narrators in 'Macbeth'
- Chapter Digital storytelling - brand narratives in social media (analysis based on the example of the "Vianek" brand)
- Gaming and the Arts of Storytelling