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Merkebygging
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La gestión de intangibles en el espacio iberoamericano: Construcción de marcas responsables y sostenibles en la economía de la reputación
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Social Media for Progressive Public Relations
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مدیریت برند
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South Asian Journal of Marketing
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Tourism and Hospitality
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Kreatywność w praktyce biznesowej. Część 2
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The Spanish Model for Smart Tourism Destination Management
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Consumer-Citizens of China
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Employer branding
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Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture
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Chapter A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand
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Chapter Evidence of Effectiveness of Viral Marketing Based on Case Studies
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Chapter Building Brand Image among Modern Individual Customers – Case Study of Starbucks Corporation
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Chapter Exploring Business Model Innovation Process: Evidences from a Czech Virtual Reality Start-up
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Chapter Introduction
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Chapter Business Relations and Networking as One of the Best Marketing Practices
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Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices
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Chapter Discounts and Rebates
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Chapter Use of Digital Marketing Tools in Companies from the Financial Sector in the Era of COVID-19 Pandemic
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Chapter CSR as an Element of a Marketing Strategy – The Example of IKEA
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Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o
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Chapter Using of Portfolio Brand Strategy – The Case Study of Łódzki Dom Kultury
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The Best Practice of Marketing Management in Polish and International Enterprises
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Gestión de marca – branding digital
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主題: branding, brand identity, customer loyalty, marketing strategy development, co-creation, merkevarebygging, merkeidentitet, kundelojalitet, markedsstrategiutvikling, samskaping
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主題: thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sa...
主題: thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Ma...
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主題: thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sa...
主題: thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Ma...
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El lago espanol
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作者: Lyons-Kokkin, Sarah Joy
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作者: Agerup, Gry
作者: Berg, Arne
作者: Bolann, Elin
作者: Døving, Runar
作者: Albert Ellingsen, Kristen
作者: Mathisen, Line
作者: Johansson Nyvoll, Carina
作者: Rage, Øyvind
作者: Tobiassen, Anita E.
作者: Wedum, Gunhild
作者: Karlsen Åstrøm, Jonas
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作者: Elvekrok, Ingunn
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作者: Agerup, Gry
作者: Berg, Arne
作者: Bolann, Elin
作者: Døving, Runar
作者: Albert Ellingsen, Kristen
作者: Mathisen, Line
作者: Johansson Nyvoll, Carina
作者: Rage, Øyvind
作者: Tobiassen, Anita E.
作者: Wedum, Gunhild
作者: Karlsen Åstrøm, Jonas
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