Soggetto: Brand Image
- The Best Practice of Marketing Management in Polish and International Enterprises
- Chapter Introduction
- Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices
- Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o
- Chapter A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand
- Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture
Soggetto: Internationalization of Enterprises
- The Best Practice of Marketing Management in Polish and International Enterprises
- Chapter Introduction
- Chapter The Concept and Essence, Analysis and Standards of Good and Best Practices
- Chapter Analysis of Marketing Activities of a Trading Company – Nochem Sp. z o.o
- Chapter A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand
- Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture
Autore: Dąbrowski, Jacek
Autore: Elam, Mark
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